Throughout the years of being a photographer, I see the ever present need for understanding and implementing profitable pricing. I see new photographers struggling to get their pricing on point because they are not sure how to do it.
I remember when I first started as a photographer and didn’t know how to price myself either. I scoured other photographer’s websites looking at their pricing information to get an idea of what the market could handle. However, I quickly realized that every photographer’s pricing was different and is based on different factors. Copying another photographer’s pricing is NOT the way to go about setting up your pricing.
I’d say that the vast majority of photographers do not prefer running numbers or calculations. I get that. However, it’s imperative to base your pricing in reality – in real numbers like your real rent/mortgage, your student loan payments, actual utilities bill, real car payment, etc. If you want your business to cover your lifestyle, you’ve got to make sure your work is paying you appropriately.
Here you’ll find helpful posts for growing your creative business, outsourcing your editing as a wedding photographer, templates to make your business administration easier, and ways that I can serve you.