Now you may be wondering why you should build rapport with your photo editor. Does it even matter?
As a private photo editor, I believe that having a good rapport with my clients is paramount and can make all the difference in editing.
HERE ARE 3 WAYS TO BUILD RAPPORT WITH YOUR PHOTO EDITOR:
1. FOLLOW EACH OTHER ON SOCIAL MEDIA
One of the best ways to build rapport with your photo editor is to follow each other on social media.
I really enjoy following my clients on social media. It gives me a lifeline and glimpse into their lives (whether they share personal stories or not) and helps me to understand them better.
Reply to their Instagram stories, leave comments on their photos on IG or Facebook, and interact with them as you would a friend. Let them know that they are more than *just* a work relationship or paycheck.
If my client shares that her child had to go to the ER, I’ll know that I can extend some grace if an email isn’t answered. When a client shares a sneak peek from a wedding, I know that it’s coming my way, and it adds to the excitement of receiving it.
Who doesn’t want to be excited about the work that’s coming their way?
2. BE A RESOURCE
Another way to build rapport with your photo editor is to be a resource to each other. Share your knowledge and expertise and help each other build your businesses when possible, whether directly or indirectly.
Being a resource for my clients is one of my favorite things! I love being able to help with random tech questions, Lightroom issues, recommended software or workflows, and business strategies.
The same goes for my clients. If I know one of my clients has experience with particular program, shooting technique, or marketing strategy, I will ask for their help.
Finally, an amazing way to build rapport with your photo editor is to refer them to other photographers. It is a major compliment!
One of the nicest compliments that I can get from a client is when a referral comes my way and my client is the referral source. That tells me that I’m doing a good job. I’m offering a service that is valuable and my client wants to tell their friends about it.
One of the best ways to build rapport with your private photo editor is to refer them to your fellow photographer friends! Think about how you would feel if one of your clients referred you to their friends. It feels awesome, right?
Want to chat about how we can create more time and profit for you and more luxury for your clients? Let’s do it! Contact me for a free consultation!
WHY SHOULD YOU BUILD RAPPORT WITH YOUR PHOTO EDITOR?
There are several reasons for building rapport with your photo editor. I mean, it’s great to work with people that you like and respect, right? There’s not much worse that having to do work for someone that you don’t like. I believe that having a healthy relationship between photographer and photo editor is key to a long term working relationship.
When you build rapport with your photo editor or with your photographer (if you’re an editor) everything just becomes easier. You trust each other. You appreciate each other. It becomes less of a strict work-only relationship, and more of a working friendship. I prefer working with people I like. I’ve definitely severed a handful of editing jobs because I just wasn’t a good fit for the photographer.
Outsourcing your editing takes a lot of trust. When you like your editor (or your photographer) it makes editing for them so much easier. It’s important that there’s a mutual level of trust and respect. It’s important to keep boundaries, but it’s also valuable to let your client into your life.
I have one client who I love to follow on social media. She shares her recent shoots, her behind the scenes, activities she does with her kids, and even her home renovation. Having just a slice of that allows me to connect with her on a human level. I can see that she’s busy and I can have empathy for her situation.
All that to say, if you have a photo editor, make an effort to build rapport with your photo editor! And vice versa with your photographer clients!